Success case — SME Credit
Alternative credit solution to support SMEs growth
Challenge
Efficiently reach small companies with no credit history, giving them access to a wide range of credit solutions to support their growth.
+ 70% of SME’s with no traditional credit history.
+ Deep rooted biases against formalization into financial system.
+ Lack of homogeneity creating a daunting client acquisition problem.
Solution
A partnership model with large corporations to reach small companies in data rich environments and turn non-bankable players into safe bets.
+ Strong efficiencies in operations, marketing and risk management.
+ Blended score leveraging business owner and company data.
+ Sticky relationships and high impact within each ecosystem.
Results
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Colombia's first digital credit for the underserved.
AI-driven scores designed to maximize approval rates for non-traditional borrowers.