Success case — Consumer Lending
Colombia's first 100% digital credit product
Challenge
Create an accessible credit solution and develop an underwriting engine that could be effective at targeting a population with high levels of informality.
+ Design a user-friendly and agile customer interface that could eliminate paperwork requirements.
+ Maximize automation to provide a fast turnaround and reduce operational expenses.
+ Source sufficient information online to manage identity verification and risk assessment.
Challenge
A responsible and sustainable revolving credit line, designed to improve customer lifetime value while maintaining long term financial health.
+ Real time decision making and record time disbursements.
+ Balance low ticket loans with low pricing to prevent over debt.
+ Rewards for payment behavior through a gamified experience.
Results
More success cases
Alternative credit solution to support SMEs growth.
AI-driven scores designed to maximize approval rates for non-traditional borrowers.
